How to Price Your Products or Services for Profit (Not Just Survival)

Too many businesses set prices just to “keep the lights on.” 🚨 That’s not growth — that’s survival mode. The truth is, pricing is strategy.

Here’s what smart pricing unlocks:
✔️ Covers your costs — every expense, from raw materials to admin, must be built in so nothing eats into your margins.
✔️ Builds in profit — growth doesn’t come from scraping by; a healthy margin funds expansion, new hires, and reinvestment.
✔️ Positions your value — price sends a message; too low and clients doubt quality, too high without strategy and you lose trust.
✔️ Keeps you competitive — good pricing balances affordability with sustainability, making your business stronger long-term.
✔️ Futureproofs your business — sustainable pricing prepares you for market shifts, inflation, and scaling without panic increases.

If your pricing feels like guesswork, it’s time to change the game. Let The Glass Castle help you build a pricing strategy that supports profit and growth, not just survival.